The buzz is in the air. While we are still discovering the wonders of Siri, and still speculating on how best to use BT4.0 and what iPad 3 (or 2S? But more on that later) may hold, we are really excited about the recent revelation from Jobs’ biography that he finally “cracked it.” He was, of course, talking about televisions. While rumours have been circulating for years, most notably since apple tv first launched, it is only recently that they have gained much more traction.
Do you remember when Jobs first announced apple tv? He said it was a marketing/branding decision to call it apple tv instead of iTV. Even in the keynote he kept referring to it as iTV. I strongly believe the television will be called iTV. I think what they’ve been doing with apple TVs is researching the kind of content consumers might want on their telly.
But how will it be different from what other major manufacturers market as “SMART”? Some people are saying apps. Apps? What’s new about that, you say? Nothing, I think. With the iPhone and iPad, we’ve become overtly familiar with apps. We use apps for everything from checking whether we’ll need an umbrella to actually buying one. Even controlling the tv from iOS wouldn’t be big enough of a leap, for Apple, for it’s consumers and for Steve himself.
What would be a big enough leap? If the screen was a touch screen? If it was borderless? If it was both? If it incorporated the circuitry within the glass? This ad incorporates a lot of things I would expect only from Apple. We already know that the glass used by Apple in its iOS devices is of very high quality.
Kit Eaton wrote a very interesting article about it here. It is by far, the most comprehensive and most logical possibility so far. However, this is Apple we’re talking about. And it’s still Steve Jobs! Whichever way this turns out, prepare to be surprised.
Yet, the biggest reason Apple is slated to launch an HDTV is because I just bought a 55″ LED screen for my drawing room. Statistically, Apple is more likely to launch it sooner than later, when compared to my purchasing habits. They did it to me with the iPod. Twice. And they did it to me with my MacBook, and then, two years later, again with the Pro. By the time I purchased my iPhone 4 in October 2010, I had learnt my lesson.